Pristine Product PhotographyGold Coast, Australia |
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Electrical
hardware photography is becoming more and more common at the
Gold Coast product photography studio. In recent years,
particular since the advent of e-commerce websites, lots
of vendors have moved into the field, and it's no longer
just the big high-street players that sell high-quality
electrical hardware. Here's an example of a recent
photoshoot of a neat little bluetooth speaker that we shot
in the studio with a fairly simple product photography set
up.

Here's
a product photography image from a recent photoshoot in
the Gold Coast product photography studio with Tuff Tool
Bags. Not only does the shot look great, but it's also a
good example of a product photography image that is ready
for use on e-commerce sites such as Amazon, eBay, Shopify
and others. Not only can we do the product photography,
but we can also make sure that the files are the right
size and format and comply with all the website's rules so
that they don't get rejected. We can even supply you with
multiple files because the various e-commerce websites
have slightly different rules for the images. In this
case, for example, we supplied not only the hi-res product
photography images, but also files that were ready to be
uploaded to the Amazon website and duplicate files ready
for Facebook. In this way, Pristine Product Photography
can make sure there is no delay in getting your product
online and into the marketplace before your competitors
do.

Well,
that's it for 2017 and we're all looking forward to
getting back into the product photography studio in 2018.
Last year was very busy as internet advertising and
retailing became ever more important for businesses large
and small. That internet- and media-driven growth will
only continue in 2018 so we expect this year will be just
as busy and companies throughout Australia realise that
they need absolutely perfect photography for their
commercial websites, as well as their online following.
As
we enter 2018, there have been a couple of minor changes
to the website and the business, but nothing major. The
biggest tweak has been some changes to the pricing to
better reflect the number and type of images that most
businesses are currently requesting. These changes should
simplify the pricing and make it easier to predict the
total cost of your product photography project. You can
see the 2018
product photography pricing here. If you have
any questions about the new pricing or anything else, just
get
in touch with Pristine Product Photography here.
As
you almost certainly know, Amazon recently launched in
Australia. The Amazon marketplace has strict criteria
about the product photography that is allowed on their
website, and that iPhone shot is just not going to cut it!
If you want your products to be sold via the Amazon
website, you need professional product photography and you
need a photographer who is used to working within Amazon's
rules. Fortunately, at Pristine Product Photography we
have loads of experience of working with products for the
Amazon retail website, so get in touch and we'll make sure
that your product photography is suitable for the Amazon
website and you can get selling with delay!
Not
with Amazon? Other websites such as Shopify also have
strict rules about the photography, image resolution, file
size, etc., but that's no problem - we can make sure that
your images are compliant with whichever internet retailer
is the most suitable for your product or commercial
photography.
It's
that time of year again, and we're all looking forward to
the Christmas break after a very busy year. The studio
will be working as usual right up until Friday 22nd
December. The product photography studio will be closed
from Saturday 23rd December until Tuesday 2nd January.
There's still just about time to get your product
photography completed before Christmas so get in touch
now!
Here's
an image from a recent product photography photoshoot in
the Gold Coast product photography studio in Tugun of some
health food supplements in a group and with a fading
reflection. Product shots like this are an ideal way to
showcase your products on your website and to get
customers to engage online and in the real world. There's
no replacing really good product photography!

There
are lots of different ways to shoot clothing, including on
a model, on a mannequin, and on a ghost mannequin (where
the mannequin is apparently invisible), but the simplest
form is flat-lay photography. As you might have guessed,
flat-lay photography is where the clothing is laid out
flat and shot straight on. Although this is more simple
than, for example, a fashion photoshoot with a model, the
set-up can still be quite complex and will also be unique
for each type of clothing or even for each design. Here's
a picture from the Gold Coast product photography studio
this week showing the set-up for a flat-lay photoshoot of
clothing. The camera is mounted directly above the item of
clothing (which has to be wrinkle-free!), there's a light
to either side of the camera and a large umbrella behind
the t-shirt, which is laid out flat on a photographic
backdrop on the floor.

We
often do food photography at the Gold Coast product
photography studio. Sometimes it can be quite tricky -
ice-cream, for example, melts really quickly under studio
lights! This shot wasn't quite as awkward as that,
although bottles can be hard to shoot what with being
reflective and transparent. This shot of IonX
protein water bottles is a good example of a 'lifestyle'
product photography shot in which the products are shown
in a pleasing arrangement and a reflection has been added
too.

Something a bit different this week...
fishing tackle photography! These fishing lures are
quite fun to photography, but the product photographer
needs to be careful of the very reflective nature of the
fishing tackle and to make sure that the colour doesn't
get lost in the bounce back from the studio flash. The
result, with a bit of Photoshop wizardry, is pretty
though!

Most
product photography can be done in the Gold Coast product
photography studio, but sometimes we get a job where the
product is big enough that we need to do the shoot on
site, and this was one such job! For this large product
photography shoot, we set up a mobile studio in the
factory and moved the BBQs into position one after
another. Shooting products like this can be tricky because
the surroundings aren't under as precise control as they
are in a studio setting, but there are a few tricks that
photographers know to reduce the impact of, for example,
reflections of the factory itself. It's quite nice to
shoot such large products for a change!

There are lots of different ways to shoot
clothing for websites, catalogues and advertising. The
clothes can be on a model (or models, if you
have a whole range of clothing and sizes, etc.), they
can be shot on a mannequin or a ghost mannequin (ghost
mannequin photography involves taking several shots of
the clothes, inside and out, and then stitching the
images together so it looks like the clothing is being
worn by an invisible model), but the simplest option is
flat lay clothing photography. As you probably realise,
flat lay photography is where the clothing is laid down
flat and photographed. For this shot, which came from a
recent fashion photoshoot with Hellobeanies, it's
technically not a flat lay photograph as the hat was on
a mannequin head to give the beanie some shape –
however, the end result is basically a flat lay
photograph. Here at the Gold Coast product photography
studio, we can accomodate most types of clothing and
fashion shoots, whether it involves a fine-art fashion
photoshoot for a magazine spread or a simple flat lay
photograph.

Here
is a nice product photography image with some gorgeous
colours from a recent photoshoot at the Gold Coast product
photography studio with Esmi make-up. Although this shot
was pretty simple, shooting with powder involves quite a
lot more styling than you'd imagine. Anyone can splatter
some powder about... but can they make it look pretty?
Many people don't realise, as well as the lighting and the
photography, just how much goes into organising and
styling a product photography photoshoot, even when – or
perhaps even particularly – when the arrangement appears
to be a "random" scatter.

Product
photography can be a challenge and food photography is a
very specialised type of photography... so when you put
them together, it can all get very complicated. In fact,
this photoshoot for Meal Prep was quite simple - the black
product is a nice easy thing to shoot, so adding food
didn't make things too tricky. When shooting food, it
needs to be lit in a certain way ("normal" product
lighting can make the food look cold and unattractive) and
some food works and some food doesn't. Also, the
photographer and stylist need to use food that won't
degrade during the photoshoot - for example, a slice of
fruit will be in a bit of a state under the lights within
a few minutes. It's all in the timing! There are a few
tricks that food photographers use to make the food look
great too, which is why it's always worth getting some
really high quality photography for your food images,
particularly if you're trying to entice people into a
meal!
This
shot is from a large product photography job with Tactile
Systems on the Gold Coast who provide a wide range of
flooring for commercial premises, including these tactile
plates. These products were not only quite large and
heavy, but also highly reflective, which always makes the
product photography a challenge. Due to the size of the
products, they wouldn't fit into a product tent (a white
tent with no sharp corners), which is the usual method to
reduce reflections when doing product photography. So, in
this case, we used the studio itself as a light tent and
lit the whole studio ceiling. The ceiling in the studio is
painted white for that very reason!

Your product might look great all on its
own, but sometimes you need a bit of extra added oomph
and a bit of Photoshop to make your image stand out.
What's that? You didn't realise that the images are
Photoshopped? Well, yes, they are. Pretty much every
product photography advertising shot has been
manipulated in some way or another. It might be as
simple as making sure the background is completely white
rather than almost white, or just a bit of a sharpen
here and there. On the other hand, it may involve adding
a background, combining products, adding shadows and
reflections, or pretty much anything that you can
imagine. As an example, here's a recent bit of product
photography from the Gold Coast Photography Studio where
we've combined some products, added a bit of background
shadow, and - above all - given it a nice sunny summer
feel to suit the sunglasses.

There's
a new blog article on the Gold
Coast Photography Studio website written by
matt, the chief photographer at Pristine Product
Photography, about why your business needs professional
product photography and why doing product
photography on the cheap just won't cut it.
Here's
a photography from a recent product photography photoshoot
of some candles and homewares. It's nice to be able to
shoot some really bright rich colours!

If you want to see earlier blog posts from Pristine
Product Photography and the Gold Coast Product Photography
Studio, then see the
Product Photography Blog 2016 page.
|
Gold
Coast Product Photography - Tugun, QLD,
Australia
Tel: 0479 060317
All text and images © Pristine Product
Photography. ABN 66838413232
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